What is PX?

We’ve had Employee Experience and Customer Experience; now it’s time for Parent Experience.

It’s time for a simple step. A step that will start you on a journey to understand how best to support your people during a challenging, vulnerable, and transitional time of life: trying to conceive, pregnancy and early parenthood.

Just as EX (Employee Experience) measures how your people feel at work, and CX (Customer Experience) measures how customers feel, PX measures the real experiences of new parents within your organisation.

Your PX Score is a holistic measure of how your organisation supports your people through the transition to parenthood, whether that’s starting or expanding their family.

It’s time to do something different.

The Parent Experience Score is a focused research initiative that offers you a valuable opportunity to listen to and build on real experiences. Take away targeted insights and a clear roadmap to deliver meaningful changes.

The PX Framework.

Our proprietary anonymous survey and scoring process takes a holistic approach, covering work and life factors which are proven to impact people during conception, pregnancy and the early years of parenthood;

  • Flexible Working and Work-Life Balance

  • Health, Wellbeing & Risk Assessments

  • Inclusion, Culture & Communication

  • Career Development and Opportunities

  • Parental Leave Support

  • Fertility Journeys

  • Pregnancy/Baby Loss Support

  • Overall Employee Satisfaction

Your bespoke report will explain your score and identify what’s working well and where improvements can be made across our 6 success pillars.

  • Parental leave, flexible working, return to work pathways & other specific issues.

  • Psychological safety, manager empathy, visible role models.

  • Coaching, peer networks, resources and accessibility.

  • Career continuity, fair promotion, no 'parent penalty', gender gap.

  • Childcare access, backup care, facilities, benefits & financial wellbeing.

  • Parent representation, feedback loops, PX scoring cadence.

* Question?