Trust Centre

Built on trust. Designed for truth.

The Parent Experience exists to surface the real experiences of expecting and new parents at work; safely, honestly, and without fear. That only works if people trust the system. So we built trust into the product itself.

1. Anonymous by Design — Not by Promise

We don’t protect anonymity after the fact. We design for it from the start.

  • No names

  • No email addresses

  • No directly identifiable data collected in surveys

  • No attempt to re-identify individuals

Employees are not “confidential”. They are anonymous. That’s a critical difference.

2. What Employers See (and Don’t See)

Employers see:

  • Aggregated insights

  • Patterns and themes

  • Benchmark comparisons

  • Organisational strengths and gaps

  • A Parent Experience (Px) Score

Employers never see:

  • Individual responses

  • Identifiable data

  • Raw feedback tied to a person

We deliberately structure reporting to prevent identification — including in small teams or edge cases.

3. Open Text, Safely Analysed

Open-text responses are where the real truth lives. To analyse this safely, we partner with WholeSum Ltd.

They:

  • Analyse anonymous open-text responses

  • Identify themes, sentiment, and patterns

  • Return aggregated insights only

Important:

  • No personal data is shared

  • No identities are inferred

  • No raw responses are attributed to individuals

This allows organisations to hear what matters — without exposing who said it. View WholeSum’s Privacy Policy here.

4. Sensitive Data, Handled with Care

We recognise that parenthood intersects with deeply personal experiences:

  • Pregnancy and loss

  • Fertility journeys

  • Health challenges

  • Identity and caregiving

Where sensitive information appears in responses:

  • It remains anonymous

  • It is analysed only at a thematic level

  • It is never used to profile individuals

5. Our Role in Your Data Ecosystem

We operate as:

  • Data Controller — for our platform and methodology

  • Data Processor — on behalf of partner organisations

We comply with UK GDPR and apply strict data protection standards across:

  • Data handling

  • Storage

  • Access controls

  • Partner agreements

6. Why This Matters

Most workplace data is filtered. People edit themselves, they hold back, they protect their careers.

That leads to:

  • Incomplete insight

  • Misleading signals

  • Ineffective policy

Anonymity changes that.

When people feel safe:

  • They tell the truth

  • Patterns become visible

  • Organisations can actually improve

7. Our Principles

We make decisions based on three principles:

  1. Safety over curiosity: If there’s a risk of identifying someone, we don’t surface it.

  2. Insight over surveillance: We measure systems, not individuals.

  3. Trust over data volume: We collect only what we need — nothing more.

8. A Note to Employees

If you’ve been invited to take part in a Parent Experience survey:

  • Your responses are anonymous

  • Your employer cannot identify you

  • Your honesty helps create better workplaces

This is your space to be real.

9. A Note to Employers

Trust is not a communications strategy, it’s an operating system. If your people don’t feel safe to tell the truth, you don’t have insight - you have noise.

The Parent Experience gives you:

  • Data you can trust

  • Insight you can act on

  • A signal your people will believe in

10. Our Privacy Commitment

Your people’s experiences are not a dataset to exploit. They are a responsibility to protect. We treat them accordingly.