Who We Are.
Hello!
Behind The Parent Experience is Dr Krystal Wilkinson and Rachael Jordan. Two experts with experience of a challenging start to parenthood and two very different experiences of the role the workplace played in their journey.
United by a desire to use their expertise to drive meaningful change for both working parents and employers, the PX Score was developed as a means to reapply a well-used construct for measuring loyalty, experience, and intention in the context of early parenthood. The ultimate goal is to help employers feel like they can navigate a complex, potentially even unknown chapter of a person’s life, to take the opportunity to support, rather than be a barrier to a person’s career.they can navigate a complex, potentially even unknown chapter of a person’s life, and to take the opportunity to support
Dr Krystal Wilkinson.
Dr Krystal Wilkinson is an author, CIPD member and work and employment scholar (Manchester Metropolitan University), focusing on the work-life interface, wellbeing at work and reproductive health. Specific topics include the experiences and needs of solo-living staff; those on complex fertility journeys (including fertility treatment, pregnancy loss and childlessness); menstruation and menstrual health; maternity management; perinatal (pregnancy and post-birth) mental health; and mental health more broadly. Prior to transitioning to academia, Krystal worked in operational Human Resource Management roles in the Construction, Hospitality and Retail Sectors.
‘Work-Life Inclusion’ examines a range of under-explored work-life interface issues as they affect different stages of a worker’s life, the authors share new insights into complex issues that affect us all such as the wellbeing of students who work, solo-living staff, those on complex fertility journeys, perinatal mental health, chronic illness, menopause, and retirement.
Rachael Jordan.
Rachael Jordan is the former Marketing Director of the Maternal Mental Health Alliance and has previously worked in senior agency and in-house Brand leadership roles for household names such as Tommee Tippee, Always Discreet, Gillette, Fairy and Dr. Oetker. Following her own lived experience of poor mental health as a new mother and working parent, Rachael is a dedicated and passionate advocate for improving the experiences of becoming a parent and the responsibilities of employers to work with their people to co-produce policies and practices which support the modern parent workforce.
WholeSum: Our Analytics Partner.
Deeper insights from your richest data: your own people.
Our partnership with WholeSum allows us to transform complex parent experiences into rich, reliable insights. Quantify the qualitative with statistically robust analysis that stands up to scrutiny.
The WholeSum advantage.
WholeSum’s proprietary technology extracts statistically robust signals from qualitative, open-ended questions and analyses them alongside quantitative data.
What makes WholeSum different from simply using a large language model like ChatGPT or Claude?
It’s a statistical platform, so it…
Looks at datasets in their entirety; you don’t get “context rot” where only early responses are analysed.
Accounts for ambiguity and nuance as statistical uncertainty, separating the most prominent signals from sub-signals or themes, so you can be confident in its findings.
Ensures reproducibility (which means you get the same results every time you run an analysis) as well as auditability (so you can trace findings back to individual responses).
Doesn’t use generative AI to compile quotes or numbers, removing the risk of hallucinations.
The PX Score is supported by a growing network of experts and advocates.
