Who We Are.
Hello!
Behind The Parent Experience is Dr Krystal Wilkinson and Rachael Jordan. Two experts with experience of a challenging start to parenthood and two very different experiences of the role the workplace played in their journey.
United by a desire to use their expertise to drive meaningful change for both working parents and employers, the PX Score was developed as a means to reapply a well-used construct for measuring loyalty, experience, and intention in the context of early parenthood. The ultimate goal is to help employers feel like they can navigate a complex, potentially even unknown chapter of a person’s life, to take the opportunity to support, rather than be a barrier to a person’s career.
Dr Krystal Wilkinson.
Dr Krystal Wilkinson is an author, CIPD member and work and employment scholar (Manchester Metropolitan University), focusing on the work-life interface, wellbeing at work and reproductive health. Specific topics include the experiences and needs of solo-living staff; those on complex fertility journeys (including fertility treatment, pregnancy loss and childlessness); menstruation and menstrual health; maternity management; perinatal (pregnancy and post-birth) mental health; and mental health more broadly. Prior to transitioning to academia, Krystal worked in operational Human Resource Management roles in the Construction, Hospitality and Retail Sectors.
‘Work-Life Inclusion’ examines a range of under-explored work-life interface issues as they affect different stages of a worker’s life, the authors share new insights into complex issues that affect us all such as the wellbeing of students who work, solo-living staff, those on complex fertility journeys, perinatal mental health, chronic illness, menopause, and retirement.
Rachael Jordan.
Rachael Jordan is the former Marketing Director of the Maternal Mental Health Alliance and has previously worked in senior agency and in-house Brand leadership roles for household names such as Tommee Tippee, Always Discreet, Gillette, Fairy and Dr. Oetker. Following her own lived experience of poor mental health as a new mother and working parent, Rachael is a dedicated and passionate advocate for improving the experiences of becoming a parent and the responsibilities of employers to work with their people to co-produce policies and practices which support the modern parent workforce.
Our mission is for PX to be found on every workplace scorecard.
Our Value
Px is a simple way to solve what is seen to be a targeted, but complex problem; how can work and early parenthood integrate effectively without friction?
You’ll complete this simple, targeted process feeling confident about how to move forward with a best-in-class approach.
Our Foundations
Real, lived experiences are at the heart of our insights, ‘nothing about us without us’.
Specialist expertise can be hard to find; we’ll connect you to the experts across the non-profit sector.
Investment in social impact, supporting those who support parents, is something we will always do.
Wholesum: Our Analytics Partner.
Deeper insights from your richest data: your own people.
Our partnership with Wholesum allows us to transform complex parent experiences into rich, reliable insights. Wholesum’s proprietary technology extracts statistically robust signals from qualitative, open-ended questions, and analyses them alongside quantitative data.
The Wholesum advantage.
What makes WholeSum different from simply using a large language model like ChatGPT or Claude?
Complete dataset analysis.
Wholesum analyses datasets in their entirety. Unlike traditional AI tools, you don't get “context rot” where only early responses are analysed.
Uncertainty-aware.
Wholesum accounts for ambiguity and nuance as statistical uncertainty, separating prominent signals from sub-signals, so you can be confident in its findings.
Reproducibility and auditability.
Wholesum ensures you get the same results every time you run an analysis, and you can trace findings back to individual responses.
No hallucinations.
Wholesum doesn’t use generative AI to compile quotes or numbers, removing the risk of hallucinations.
The PX Score is supported by a growing network of experts and advocates.
